HalfPrice is not slowing down the pace, launching a unique online store as a new sales channel for bargain hunters. Its launch marks another step in the strong expansion of the CCC Group’s off-price concept. Since it debuted in May, the chain has been rolled out to over 40 locations across five CEE countries. From now on, customers will be able to find the world’s top brands at very attractive prices also on halfprice.eu.
“In the space of just eight months, we have opened over 40 stores, gaining a foothold in four foreign markets, and are now taking the concept online. We get our drive to keep developing the chain from very positive customer feedback. This is why we are not slowing down the pace,” says Adam Holewa, HalfPrice’s CEO.
The online store operates as a shopping club, with attractive offers available only to logged in users.
New themed offers will be launched daily in the online channel, valid for a limited time, each comprising from several dozen to several hundred branded products sold at attractive prices. Goods purchased from the online store can be ordered for home delivery, to a parcel locker or a HalfPrice brick-and-mortar store selected by the customer. The e-commerce range is only available to residents of Poland.
“Our chain offers well-known brands at bargain prices, which is what customers love most. It will certainly be good news for fans of special bargains that we are going to increase the number of brands available at our stores from the current 800 to 3,000 over the next few years, adding variety to all product categories. And today our customers can already enjoy amazing bargains without leaving home,” says Malwina Winter, HalfPrice’s Vice President for Procurement.
HalfPrice is a modern store concept in the off-price segment, offering a wide range of popular global brands across numerous product categories, including clothing, footwear, accessories, cosmetics, toys and home furnishings. The CCC Group’s strategic plan is to open 250 new chain locations within about four years.
For more information on HalfPrice, go to www.halfprice.eu.